This article was originally published on 12/10/2014 on www.graphprint.ie
The rise of the internet and access to advanced and (relatively) affordable technology has completely altered how we all consume news and advertising. The internet has also changed how we interact and engage with each other. We know this from how much time we spend online and we see it in how much email we get compared to post through our letter boxes.
This change is not news of course. For those of us who have been in business over the past few years the rise of the internet has meant that we have had to learn a lot of new skills very quickly in order to reach our potential customers in the online world. We are also being advised to increase the portions of our marketing and advertising budgets that we spend online and on elements like SEO, social media engagement, content marketing and UX research in order to be better position to reach our customers.
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Hi, I'm Siobhan Fitzharris and I love all things marketing related. This means that I spend a lot of time reading about and doing marketing and I like to share what I think readers and small business owners might like and can use to grow their small business.